In the boardroom, a CEO shares a vision of what the organization will look like in the future. In the elevator, a manager tells a funny anecdote to a group of friends about how he handled a difficult client. Each of these scenes reveals the prevalence of stories in our lives. Everyone has their own story, so do we have with starts over a coffee, a young dynamic man while electronating his cerebrum, tries to explains himself between his inner conflict of life and ambitions. He finally convince himself with an orthodox approach of "giving back the society" and make up his mind with the last sip of his brew and thats how our first chapter started.