Search Engine Optimization(SEO)

Business Area (Geographical), Business Product/Services (job seekers, mortgage, etc.)

Your products and services may be limited to a particular geographic areas and/or languages so you need to attract potential customers by optimizing your Search Engine Optimization strategy to reflect regional differences.

In terms of Sales/Revenue, Traffic Increase, Leads Generation.

Where a site is focused on gaining leads rather than direct purchases, the SEO approach should be different, aiming for the early stages of the buying cycle and focusing on pages that describe and explain your product, services and business. Your website may be used as a more effective marketing tool to persuade and engage your target audience.

Define primary & secondary keywords. Gather draft keywords list with competition & no of searches. Finalize keywords

Keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine. Users search on words or phrases, and, if your site is well optimized, your pages turn up in the search results.

check competition based on the finalized keywords and popularity analysis of site as well as competitor’s sites

A close analysis of your competitor’s “link profiles” offers valuable information on the most relevant websites of the industry. By building links on those relevant sites (that already link to your competitors), you will be able to recreate their success, become part of the conversation where your competitors turn up and thus become a real threat to your competitors.

based on clients website analysis & competitors website analysis.

If you want more search traffic all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings.

Meta Tags - Title and Brief Description of the page - are An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

When search engines crawl web content, alt tags help them comprehend the images and related webpages. If you include alt tags that follow best practice, you will increase the chance of search engines returning your images in search queries. For images that are linked, search engines treat the alt tags similarly to how they treat anchor text in text links.

Adding text formatting like bold, italics and lists (with bullet points or numbers) an potentially send a message to search engines that this text is a little more important than other text.

The anchor text is supposed to “name” the link, while the title text provides information about where the link will send the user. Visual browsers frequently display the title as a “tool tip” (a short message that appears when the pointing device pauses over an object). Audio user agents may speak the title information in a similar context.

Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. A call to action not only gets your reader to do something that commits her further to what you are ultimately selling, it’s also something you can measure. And, if you can measure it, you can test, tweak, and change it so you learn more about your audience.

The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

Using HTML sitemaps for SEO is a powerful alternative to using anchor text links in the primary navigation to ensure deeper pages get crawled. HTML sitemaps create a significant and distinct type of residual ranking factor that are crawled by all search engines.

XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.

Just as Google Search indexes and tracks almost everything on the web, Google Analytics can index and track just about anything that has to do with your website, blog or store.

Local Map Submission Service to help you map your store address and website to your geographical location and precisely target the customers in your local market.

Directory submission is the process of listing your site to various directories or databases under the correct category or sub category. A listing in multiple directories will also improve your rankings in Google Local. Its very helpful to us for diverting traffic, increase search engine visibility.

It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps increase the rankings of a web pages or pages.

Social bookmark submission allows you to store your favourite links in an online bookmarking site that you can access anywhere and an excellent way to get backlinks for your content.

Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. It can be done to achieve the purpose of getting higher rankings for both the keyword and page.

Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. It can be done to achieve the purpose of getting higher rankings for both the keyword and page.

The concept behind press releases is that they should be used to share newsworthy content with interested parties. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or change in corporation. Press releases can bring you first-page visibility for your keywords very quickly.

The concept behind press releases is that they should be used to share newsworthy content with interested parties. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or change in corporation. Press releases can bring you first-page visibility for your keywords very quickly.

Blog comments will keep the blog post updated – search engine loves updated contents. Regularly updated contents have a better chance of getting higher rank on search engine results – thus it is good for SEO.

Forums are communities the members of which share the same interest and passion and are willing to disseminate information about the topic that interests them. It provide help for one or more users while also referring to your own website or blog can benefit your sales not only by establishing you as a helpful and knowledgeable vendor or service provider, but also by drawing attention towards your products and services and increasing the page ranking of your website by providing high-quality, organic backlinks.

CSS submission is the submission of CSS codes in the directories that provide templates. The Css code is only effective when it is unique and qualitative and hence it helps to generate huge traffic and backlinks. By submitting an RSS feed to different directories, you provide another way for your blog content to get syndicated and to distribute your backlinks.

Classified submission is one of the most influential ways to let the world know your business and service.

Video submission/PPT/Doc is the process of submitting your unique company intro, publishing any products etc., to get a tremendous traffic in easiest way of marketing.

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Profile creation and management service helps in creating your profile and reserving your company name, brand or identity on social media networks.

Squidoo is actually a website, where users can create their own page, which is known as a Squidoo lens. A Squidoo lens is a web page on which different aspects of a website can be added. You can add information, links, pictures, videos and everything else that makes your website stand apart.

Link wheel creation is advanced SEO technique to boost up your rankings in SERPs.

Optimizing your blog means making sure the search engines can find and index all your valuable content.

Image promotion resembles the sharing of your image to various image sharing websites like Instagram, Pinterest and Reddit. They help to promote your website image with the use of proper tags and descriptions, and also drives traffic to your website.

The Facebook Like button is the easiest and quickest way someone can show appreciation of a post or a Page: just one quick click and comments from a business Page will start appearing in your News Feed. This is the key purpose of the Like button: by clicking Like, users are saying they are happy to see a business’s page content in their News Feed, potentially leading to more engagement.

The Facebook Like button is the easiest and quickest way someone can show appreciation of a post or a Page: just one quick click and comments from a business Page will start appearing in your News Feed. This is the key purpose of the Like button: by clicking Like, users are saying they are happy to see a business’s page content in their News Feed, potentially leading to more engagement.

Using Twitter as a marketing or sales tool then more followers means more sales. The bottom line is that when you have more people following you, you have a larger potential customer base. So more followers equal more business opportunities for both sales based and service based companies. The more people that follow you the more ideas are generated. Asking a simple question can lead to a wide variety of answers. If you stay on top of your Twitter account, the idea you’ve been looking for or an answer that you need could be in a tweet.

Using Twitter as a marketing or sales tool then more followers means more sales. The bottom line is that when you have more people following you, you have a larger potential customer base. So more followers equal more business opportunities for both sales based and service based companies. The more people that follow you the more ideas are generated. Asking a simple question can lead to a wide variety of answers. If you stay on top of your Twitter account, the idea you’ve been looking for or an answer that you need could be in a tweet.

Using Twitter as a marketing or sales tool then more followers means more sales. The bottom line is that when you have more people following you, you have a larger potential customer base. So more followers equal more business opportunities for both sales based and service based companies. The more people that follow you the more ideas are generated. Asking a simple question can lead to a wide variety of answers. If you stay on top of your Twitter account, the idea you’ve been looking for or an answer that you need could be in a tweet.

People use Pinterest to discover, save and do things that inspire them. Repinning is the action they take when they save things they want to do or buy later. That means the number of people who actually see your Pins is often far greater than your number of followers and they’re just one part of spreading your Pins to many, many more people on Pinterest.

People use Pinterest to discover, save and do things that inspire them. Repinning is the action they take when they save things they want to do or buy later. That means the number of people who actually see your Pins is often far greater than your number of followers and they’re just one part of spreading your Pins to many, many more people on Pinterest.

People use Pinterest to discover, save and do things that inspire them. Repinning is the action they take when they save things they want to do or buy later. That means the number of people who actually see your Pins is often far greater than your number of followers and they’re just one part of spreading your Pins to many, many more people on Pinterest.

People use Pinterest to discover, save and do things that inspire them. Repinning is the action they take when they save things they want to do or buy later. That means the number of people who actually see your Pins is often far greater than your number of followers and they’re just one part of spreading your Pins to many, many more people on Pinterest.

Increased fan following for a company page on LinkedIn gives you tremendous growth opportunities, by increasing brand awareness, connecting with and acquiring new customers, promoting events, engaging with influencers in your industry and recruiting talent as well.

Increased fan following for a company page on LinkedIn gives you tremendous growth opportunities, by increasing brand awareness, connecting with and acquiring new customers, promoting events, engaging with infulencers in your industry and recruiting talent as well.

Google Plus is the social fabric that weaves together Google’s various platforms from Adwords to YouTube. So, to put that all into perspective, a Google plus follower is exposed to your brand on all Google’s products in one way or another.

Google Plus is the social fabric that weaves together Google’s various platforms from Adwords to YouTube. So, to put that all into perspective, a Google plus follower is exposed to your brand on all Google’s products in one way or another.

The more instagram followers you have the bigger chance you have to sell your product on Instagram. Having a reputable Instagram profile with a lot of Instagram Followers gives trust of your brand to your customers. Doing it the right way will for sure increase your company profit, because it will increase the amount of sales of your products.

The more instagram followers you have the bigger chance you have to sell your product on Instagram. Having a reputable Instagram profile with a lot of Instagram Followers gives trust of your brand to your customers. Doing it the right way will for sure increase your company profit, because it will increase the amount of sales of your products.

Videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

Any business that is paying out for assistance with their SEOneeds to be able to evaluate the development of their campaign. To see the basic results simply by taking a look into how the traffic to the sight has changed and also the rank of your website in the search engine results pages.

Any business that is paying out for assistance with their SEOneeds to be able to evaluate the development of their campaign. To see the basic results simply by taking a look into how the traffic to the sight has changed and also the rank of your website in the search engine results pages.