People & Culture

Our Niche – Our Culture

Culture helps shape our lives—in society, in our national identity, and in the businesses we operate. It can be a powerful force for good or get in the way of the most needed changes.

Citta believe to implement and discuss the factors that influence corporate culture, as well as explore the actual characteristics of corporate culture and their relationship to business success, and help executives develop the kind of culture that will cultivate and foster higher productivity and profitability in an organization. We, observed that “If you do not manage culture, it manages you, and you may not even be aware of the extent to which this is happening.”

The study also looked at those circumstances under which culture may impact the success or failure of strategic alliances, acquisitions, mergers, and the like. For instance, the study examined how the cultures of two merging companies can adversely affect or enhance the prospects of the new organization. It also looked at external factors—for instance, the impact of the multigenerational workforce, globalization, corporate reputation in sustainability, ethics, and economic uncertainty. The researchers also tracked best practices that should assist companies in assessing their corporate cultures, which then can lead to developing the right culture for the organization.

Citta believes that with the right initiatives a company can remake a culture so people, when they awake, want to go to work because they believe in their company and its mission.

Our niche culture

Gujarat is a flourishing state with cultural diversity. It is vibrant with its true colors of rich heritage and cultural traditions. Dating back to history with the Harappan civilization, the state becomes a confluence of many religions – Hinduism, Islam, Jainism and Buddhism. The Gujarati culture blends in arts, beliefs, customs, traditions, institutions, inventions, language, technology and values.

Gujarat may have earned the position of being most industrialized and developed states of India but the people of Gujarat have preserved the rich Culture and tradition of Gujarat. Hence, it is rightly said “JyaJya Vase Gujarati, tyatya Vase Gujarat” (Wherever in the world lives Gujarati, there live Gujarat) and the state stands as “Heart of India” due to Multiculturalism.

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Gujarat is a flourishing state with cultural diversity. It is vibrant with its true colors of rich heritage and cultural traditions. Dating back to history with the Harappan civilization, the state becomes a confluence of many religions – Hinduism, Islam, Jainism and Buddhism. The Gujarati culture blends in arts, beliefs, customs, traditions, institutions, inventions, language, technology and values.

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The Culture of Gujarat is both ancient and modern. The Vedic wedding ceremony consists of prayers, invocations, and vows recited in Sanskrit, the most ancient surviving language. The Vedic wedding ceremony dates back to over five thousand years and is performed under a decorated canopy, the mandap. The four pillars that surround the mandap represent the parents of the bride and groom.

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